Article Marketing Edge

There are many people who launch their eBook business by selling a number of unrelated products. This is a funnel not a public library! You need to have focus in your marketing. The entire point of the funnel is to use related products and services to move your customers through the wide part of the funnel so that they do business with you in the deep, tight, highly customized and high price point areas of online business opportunities.

Therefore every product that you implement and every marketing strategy that you employ should have an end goal in mind of moving people through your marketing funnel. Lots of people should enter the top part of the funnel through your lower priced products. A lower amount of people should move to the middle of your funnel with your middle priced products. A small minority should be at the end of your funnel with your higher priced products.

Do not feel that you have to restrict yourself to a certain product type. For instance, I sell the same product in 3 different formats. I sell it as a physical book, an audio book and an electronic book. I sell it at three separate prices and they all sell well.

This is exactly why you need to include a newsletter as a part of your eBook business funnel. Your newsletter is often the only way you can move more people through the funnel. It allows you to build the trust and likeability factor that is so necessary to make more deeper funnel sales and show that you are a legitimate home business.

Finally, the funnel allows me to communicate my ultimate message. My ultimate message is the proclamation of Jesus Christ as Lord and Savior! By helping families start businesses that God can bless, I believe that I am offering a valuable service to people. If I can make money doing it as well, that is an even greater blessing!