Why Not Use Your eBook as Advertising Space?
If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!
Do you just create eBooks as a form of revenue? Why not use it for more than that? By throwing a little creativity into the mix you can use your eBooks in a variety of ways that will allow you to generate income on multiple levels.
To be more specific, you could actually sell advertising within the eBook you are creating to make money.
Example. There’s an eBook out there on how to design a wedding on a budget. The wedding industry is a multi-billion dollar industry. Let me ask you a question: Do you think some of the companies that sell products and services for people who are getting married would be interested in getting in front of somebody who has purchased a particular product on the exact topic that they have built their business around?
It may sound like a simple question and answer, but that is the question I want all of you to ask yourself. What kind of businesses would be interested in getting in front of the people you will be attracting? This should be one of those creative questions you constantly ask yourself.
One more time. Thinking about my target audience, what businesses would be interested in having a way to get in front of them?
You mind is going to start to race about all kinds of other businesses. Some may even be your competitors. But there could be some other complimentary businesses that provide services or products to the particular market that you’re marketing to, who would be interested in purchasing ad space within your particular eBook.
It is up to you how you put together you eBook with the ads. They could be scattered throughout, all together at the beginning or at the end. It doesn’t matter how you lay them out, it just provides you a method of generating revenue by selling advertising.
Adding value to your current costumers is also another thing you can do with your eBooks. For me I try to constantly work on developing and maintaining good relationships with the people on my email list. I don’t have a big email list, but I have a great one.
I want to constantly add value to everyone on my list and all of my customers and one of those could be by compiling a very valuable eBook that summarizes or perhaps outlines the step by step procedures, or provides clarity on a particular topic that my email list may be desperate to find out.
Adding value to my current customers and you is what I constantly try to do, especially when they are win-win for both of us.
If you know exactly what your target market is looking for, or needs help with, or they’re seeking a certain solution for something, and then you provide an eBook that outlines the step by step procedures to solve their particular issues, that is of great value. You’re adding to the relationship by creating and compiling an eBook and giving it to your current customers. I want you to constantly think about that.
Going into any business with that mindset about your customers and throw in a little creativity, all different opportunities for more profit will emerge!
Ideas will come to you when you explore the possibilities of creativity!