Article Marketing Edge

If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!

I feel the most effective way to get people to link to your web site is by offering web masters the option of giving away your free stuff. In exchange, they link to your web site. Why would other web masters want to do this? They may want give away a freebie to draw traffic to their web site. They also may not have the time, knowledge or skills to give away certain types of electronic freebies from their web site.

Your links will just keep multiplying. When a web master offers your freebie to his or her visitors. Those visitors may decide to also give away your freebie. And so on and so on… The more people that link to your web site the more traffic you’ll get. Below are four of the most popular types of freebies given away on the internet to increase traffic.

Free Software

Offer free software from your web site. The software could be freeware, shareware or demos.

Free Online Services

Offer a free online service from your web site. The online service could be an e-mail account, search engine submission or e-mail consulting, etc.

Free Information

Offer valuable free information from your web site. The information could be a report, article, e-book, online audio recording or e-mail course, etc.

Free Affiliate Program

Offer a free affiliate program from your web site. The affiliate program could be pay per sale, click through, two tiered, etc.

Now, I know, there are many other ways to get links like trading or exchanging links with other web sites or joining a banner exchange. You can also do joint ventures or cross promoting. I feel these are not as effective as multiplying your links. I hope this article can help you increase traffic to your web site.

You can help boost traffic to your website by marketing with articles. All that this means is submitting articles that you have written to online article reprint directories.

In order to get traffic to your website or blog by means of search engine results, it is absolutely essential that your content be well updated and interesting. Article reprint directories are commonly visited by people who want to add content to their website or blog with an article.

When you submit an article to a directory, you are allowing other website owners and bloggers permission to add your article to their site - for free. However, they need to include an ‘about the author’ box at the end of the article. You get to write what you want included in that box, so include a bit of information about the product or service you offer and include links to your site.

Your information, including a link to your website, will thus be presented to anyone who reads your article. Depending on which bloggers and website owners choose to use your articles, you may be exposing yourself to hundreds, thousands, or even millions of potential customers. That could lead to lots of clicks to your website’s link.

It is very easy to find these reprint directories on the web. Just do a Google search on ‘free reprint article directories’ and many listings will pop up. Some are highly targeted and feature only articles health articles; or only articles about food; and other directories are more general.

You don’t have to limit yourself to just one directory; feel free to submit your writing to as many as you wish. If you prefer, software is available that will submit articles for you.

The topics you can choose to write about are limitless. What is the focus of your website? Be creative and think of why someone would want to visit your website and create an article about it.

For example, a Tupperware salesperson might choose to write articles about food or even about tips on how to use plastic containers to keep toiletries, screws and nails, and toys organized.

This article will discuss how to structure your copy when working for a client. A lot of copy has already been written over the years and you do not need to reinvent the wheel. This article will specifically cover the sales letter because of its greatest impact, especially if you decide to do SEO copywriting.

One train of thought says that your website should be one big sales letter, which could be advantageous for you. You can write for off-line businesses and Internet customers using the sales letter format.

An effective sales letter has three major components. The first is the headline. This is where you grab your reader’s attention. If you fail to do so, then you are wasting your time with the rest of the letter. Second comes the offer. This needs to be explicit so that the reader knows exactly what you’re offering. It must also entice them into further pursuing your product after reading the letter. The final component is the postscript. After the headline, this is the second most read portion of a sales letter. This is where you put that extra incentive to make your offer irresistible. You should always write the sales letter in order and never all at once. Do it section by section. This method produces excellent sales letters.

If you don’t have great experience writing copy, then you should read the books of the experts and follow their guidelines. Dan Kennedy is a great example. He is an excellent copywriter and has written some extremely insightful books about copywriting.

Hopefully this article helped you improve your copywriting skills, or at least pointed you in the right direction. The key is to creatively interweave your ideas with the already set procedures of copywriting. These procedures are important because they give you structure to build upon and develop your own creative touch. Starting from scratch will generally produce weaker sales and more work, so use the procedures and structures already out there! Following these well-worn paths will set you up to produce great copy and write excellent sales letters.

With hundreds of available paper stocks, the decision of which paper to use for your print run can be overwhelming. Most of all, it’s a decision determined by the type of book you are printing. A children’s or coffee table book? You’ll need a thick glossy sheet to help your color images stand out. A novel? Go cheap.

First-time publishers need to understand the difference between the paper they purchase at an office supply store versus what is used by a professional printing plant. While paper weights at an office supply store are measured as “bond,” printing plants use a different measurement called “offset.” I won’t get into the details of why bond and offset weights are different for the same type of paper, but just know that if you multiply a bond weight by 2.5, you get the offset weight. For example, the 24# bond paper you purchase at Office Max is the same thickness as a 60# offset sheet used by your printer.

That 50# offset paper proves to be fine for many books. If your book has no or few images and no color inside, there is little reason to print on a much thicker paper. Save your money. You may want to check the pricing for 60# offset, but I usually don’t recommend printing on paper much thicker than that for most novels, etc.

No matter what, be sure to ask your printer to send you paper samples. There is no substitute for feeling the paper in your hand to make sure your book has the feel you want it to have.

Choosing paper stock for a book printed in full color is sometimes a little trickier. You may want to go with a glossy paper stock to make any images “pop” a little more. However, glossy stock often feels thinner than standard paper stock.

Also, if your book is full color, a thicker paper may be necessary to make your book have a nicer feel to it and justify your sale price. If printing in the U.S., I usually recommend no lighter than a 70# or 80# gloss. If printing overseas, don’t go lighter than 120 gsm.

I can’t say it often enough: No matter which paper stock you think you want, ask your printer for some samples first.

Paperback covers overseas are usually printed using 250 gsm or 300 gsm cover stock. In the U.S. that translates to a 10 pt. C1S or 12 pt. C1S sheet. Also be sure to add gloss lamination to give your cover that extra pop!

What is “Unselfish Wealth,” exactly? If you want to work for a company that will help you succeed without spending massive amounts of time chasing down leads, this may be what you need. This business was started by a group of marketers and has become partners with Travelencia. This company has a successful travel program business, and they owe nobody anything in the world.

Today, Travelencia is promoting their new unique program for travelers. They are strongly present in over 200 countries, and have developed relationships with many travel providers. At present, what Travelencia calls “Unselfish Wealth” is open to anyone for join. You, too, can become part of the Unselfish Wealth team that has taken charge of the travel market.

Travelencia’s free system makes it easy for you to get started. When you join, you become part of another member’s downline. That member joined Travelencia just as you have done. You’ll get a member that doesn’t yet have four referrals. When you become that person’s recruit, he or she will help you succeed by making commissions and even bonuses in earnings.

Here, you’ll learn online marketing skills that you’ll then use to promote your own link. As more people join, the marketing will expand, and you’ll get more money. What’s key for this? Sign-ups. This will guarantee that Unselfish Wealth members can make money.

You will be charged a small fee of five dollars every month to help Travelencia with advertising costs. Thus far, the Unselfish Wealth team has enrolled over 11,000 people, and it’s growing rapidly.

The Unselfish Wealth members have joined forces with Travelencia although they still remain a separate company from them. When you join the Unselfish Wealth as a member, they will direct you to Travelencia, who you will join and then the fun begins.

When you become a member, as part of your agreement you will post three free online advertisements per week, using your Unselfish Wealth team website. You can also post more than three if you choose, and if so, this is even better. You’ll be provided the ads you’ll choose from. You are told where you should post the ads, for free. As four people are placed under you, and those four people each sign up four people, you’ll begin to bring in money. The more people you have under you in this way, the more money you’ll get.

This is an easy and simple way to make money; Travelencia and Unselfish Wealth want to share this with you. Your one-time membership fee will grant you access to the members-only site. There, you’ll choose either a $19.95 membership, or a $49.95 membership, paid monthly. Once you’ve done this, you’re a member of Travelencia and you can start earning money. It’s that simple to sign up and begin to experience the success you want.

Keywords, you’ll soon discover, play an important role in the success of your online business. Many unsuccessful business struggle to make it because of their lack of focus on the keywords that appear in their web site and web pages.

A rule of thumb to keep in mind is that each page of your web site should include one or two keyword phrases that have close association or are somewhat complementary and relevant to each other. Do not clutter your web pages with a myriad of keywords and keyword phrases as this will surely take away from your Placement Today keyword ranking.

Be smart about your keywords and make sure you are only using words that your likely clients, are likely to type in. After all what good is top ranking on PlacementToday.com keywords nobody types in?

The right PlacementToday.com Keywords, is Key to determining your success online.

If you were buying what you sell, what would you type in? Try asking friends, good customers, and relatives what PlacementToday.com keywords they would type to look for you.

Be unique, choose PlacementToday.com keywords that nobody is thinking about. If you are a real estate agent in Dallas try keywords like DFW homes for sale or Downtown DWF property, find the niche words and make them your own!

Many tools exist to aid you in your quest for the right keywords. It is the first step of building or designing your site, so hafve a look at WordTracker, Overture, Google Adwords. Many sites exist to help you choose the right words, these are the most trusted.

Never underestimate the power of PlacementToday.com keyword ranking in influencing the success of your Internet business. A lot of thought, careful research and hard work goes into the establishment of a successful business.

If you want a good marketing strategy plan, you need to consider yourself a newbie if you don’t know what you’re doing and learn to take some direction. If your plan isn’t working at present and you need traffic to come to your website, let’s try something else. There are many “traffic courses” out there that don’t give you the results you want. If you need traffic, though, you can find the right strategy so that your product or service will get noticed and you’ll increase your sales.

One good way to generate traffic for your website is to give your content exposure. If your content gets exposure and you are then seen as an expert in your field, customers will start to associate you with your product, which in turn will increase your product or service exposure, too. Because of this, it’s important have a good plan for you to get your name out there and in the number one spot on search engine pages.

One really good strategy when it comes to making sure that the public wants to check out your product or service is to do a comparison. If you can show that you have a lot more to offer than the competitors, you will be the one getting the traffic. It is a simple process of saying something like this: “This is what this product should do for you.” If the requirements are more along the line of your product than any others available, guess which product more people are going to buy?

If articles are going to be the marketing strategy plan that you employ, remember that the articles have to be to the point, not rambling and bragging only, easy to understand, and most important of all - they have to be in the public eye. If this means that you have to submit 20 articles a day to different sources, then by all means get busy and get this done. Make sure that when you write the article you include a resource box at the end with a little bit about you and a link to your site.

Keep in mind that you’re probably not going to be successful overnight when it comes to getting your name recognized. It may take a while and you might have to submit literally hundreds of articles before you get noticed. If you think you need to do something else besides submit articles, talk to others and see what they’re doing. Changing strategies when applicable might just make a success of your business when it would otherwise fail.

Many paid plans promise to get your website (and therefore your products or services) into the search engine. These may be above board, true, but you’re going to have to do research to make sure that they are what you want. If you’re using pay per click services, make sure you’re not spending more money than you’re making. Some services will also ask you to upgrade to a higher level, which will cost you more money. Remember that these services are trying to make money just as you are.

If you’re a small business and you’re just getting a clientle built, some paid services might be too expensive. For example, paid ads might not generate enough clientle to make them worth what you’re paying for them. Remember as well that you need to provide unique content to the Internet. You’re not going to be able to submit the same articles to every search engine; instead, you’re going to need different articles for different sites.

In addition, remember that exposure is number one. This can help you when you decide what strategy you want to use. When you submit articles, for example, your name will be out there, true, but eventually you’ll have so many out there that people can’t help but notice you. With enough exposure, you may jump to number one in your niche overnight. And who doesn’t want that for their business?

1. Most people want to win over others. Tell your prospects how their family or friends will admire them if they buy your product.

2. Most people want to associate with others that have the same interests. Give your prospects a free membership in a private chat room just for them.

3. Most people want a clean environment. Tell your prospects that you’ll donate a percentage of your profits to help clean the environment.

4. Most people want to eat good food. Give your customers free coupons to a nice restaurant when they purchase your product.

5. Most people need or want new information to absorb. Give your customers a free ebook or tip sheet when they purchase your product.

6. Most people want to avoid or end pain. Tell your prospects how much pain and problems they will avoid or end if they buy your product.

7. Most people want to gain pleasure. Tell your prospects how much pleasure or the benefits they will gain, if they purchase your product.

8. Most people don’t want to miss out on a major opportunity that they could regret in the future. Tell your prospects you’ll be raising the price shortly.

9. Most people want to have good health and live longer. Give your prospects free coupons to a fitness club when they buy your product.

10. Most people want to belong to something or a select group. Give your prospects a free member- ship into your club when they buy your product.

You don’t have to be a guru flogging the virtue of immediate success and mountains of cash nowadays. It appears that Craig Beckta understands this and won’t be out there to exploit you.

As a newbie in the field of Affiliate marketing you are bombarded by courses, seminars and other products to take your cash. Newbies find it bewildering with all the mumbo jumbo and techie jargon and some just stop in their tracks. After my third reading of the Secret Affiliate Code by Craig Beckta I see some hope for the newcomer.

In this product Craig provides a breakdown of all the elements that are necessary to build a profitable business by using Affiliate Marketing as the springboard and training ground for future product creation and the selling of your own product. He has learned quickly and outlines some powerful strategies that have propelled his growth from affiliate to super-affiliate.

Craig may be a newcomer to many of the veterans of this area but this product will awaken some of the sleeping giants. Craig goes from his own experience in the filed and gives detailed tips on how to use techniques to maximize results at minimum cost. He does this in a most logical fashion which is easy to follow.

Comprehensive videos on all the key topics are included for the visually inclined, as well as a detiled list of free resources to be used in deploying the principles he teaches. More over he has included audio mp3 files of interviews with affiliate marketers such as Willie Crawford, Eric Rockefeller, and the multi-faceted Alex Goad.

The emphasis in Secret Affiliate Code is on generating traffic through organic listings and saving money on PayPerClick advertising costs. Descriptions and outlines of the major affilate programs such as Clickbank, PayDot.Com , Linkshare and CJ are provided.

It provides the newcomer a way to traverse the maze of Search Engine Optimization, the new and changing world of Social Media and other Web 2.0 concepts, and offers techniques for understanding the use of keywords,optimize landing pages. I encourage you to have a look at this product if you are serious at taking action and taking your affiliate marketing business to the next level. I found the Secret Affiliate Code to be well worth purchasing at a price that will give you a pleasant surprise, considering the value of the content supplied.

Lead generation is a marketing term that refers to the manufacture of connections between well-matched consumers and target corporate vendors. Lead generation is a cost effective, low-risk way for advertisers to find and qualify potential customers on the Internet. Lead Generation is especially important in the real estate and mortgage industries where each lead could generate thousands of dollars in income. Lead generation is about people taking action.

Lead generation programs tend to yield much higher quality leads than co-registration because the subscribers are less likely to be confused by a sea of checkboxes. Lead generation comes from driving more visitor traffic to your site. Leads can consist of the names and addresses (or e-mail addresses) of individuals, corporations, institutions, or agencies. Lead generation is the use of marketing tools, devices, or techniques to generate leads to new customers or contacts.

Sales lead generation has never been this simple. Sales lead generation is implemented through three processes. Sales Leads Now is the initial purpose of search engine marketing.Online AdvertisingOnline advertising has significantly transformed since the eruption of Web 2. Online lead generation strategies enable education marketers to:Quickly build a high volume of targeted leads that have proactively expressed an interest in their programs.

Conversion rates on leads that you receive often have a higher conversion successrate than cold contacts because the prospect is prequalified, before you ever receive the lead. These matched leads are then sent via email to the prospective providers with full contact information and purchasing requirements.

Search engines rank websites by importance for specific keyword combinations.Information related to the strategy, theme development, promotion, integration, and specific activities to be aware of is included, as is critical budget information.People who respond to a company’s advertisements often become customers.Websites are there for the visitor’s benefit not yours. Web Lead generation can be extremely cost effective.Requests for proposals involve potential clients asking the business to come up with solutions and price ranges for particular problems or issues the customer may have.