Article Marketing Edge

Among the various successful sales techniques used daily, conversational hypnosis is definitely one of the most interesting. Exactly what is “conversational hypnosis”? And, how can it be used to significantly boost sales for your business?

What is conversational hypnosis? Conversational hypnosis, often referred to as covert hypnosis, is actually a communication style. Some people use conversational hypnosis without knowing that they are using it. People use the communication style for various reasons, but it’s well known as a way that successful sales executives communicate with their clients. By purposely applying conversational hypnosis, the salesperson is able to project their message in a way that encourages the client to agree and cooperate.

Developing somewhat of a relationship with the client is pertinent when using conversational hypnosis. A salesperson can begin the relationship by initiating a conversation that is sure to create a connection with the client. The salesperson chooses something that he obviously has in common with the client, or something that is universal. Once the client can identify with you, move on to using persuasive words and body language that can influence the client’s actions.

A key element in using conversational hypnosis is to be able to influence people without the use of words. For an example, an air conditioner salesperson may want a customer to know how hot the outside temperature is. Rather than say the obvious, he can simply make a point of looking at the thermometer on the wall. Most likely, when the salesman looks at the thermometer, the customer will too. The salesman has told the customer how hot it is (and how much he needs an air conditioner) without saying a word.

Another successful method used in conversational hypnosis, that does require the use of words, is known as reverse psychology. With reverse psychology, the speaker asks the other person not to think about something or not to do something. As you know from your own experience, this, of course, makes the person think about what the other person said not to think about! The person has successfully used reverse psychology to get you to think about what he really wanted you to think about. This can be a very effective sales tool.

Another popular sales approach is for the salesperson to plant a direct thought in the mind of the customer. The salesman will use direct language such as, “Think about how nice your floor will look after you’ve waxed it with this floor wax.” The words of the salesman will cause the customer to think positively about the product and the customer’s opinion of the product will change as he thinks only about how shiny the floor will be if he buys and uses this wax.

At one time or another, we have all been influenced by conversational hypnosis. Perhaps your teenager has used the technique to persuade you to buy him a new video game. Or maybe from time to time you’ve made purchases based on subliminal messages in TV ads or in ads you’ve seen on the internet. Often people are persuaded to purchase things from telemarketers on the phone.

One thing that can’t be overlooked about conversational hypnosis is the role it plays in the increase of sales. Many sales executives have proven it is an effective method for convincing customers to see things from the salesman perspective, rather than their initial perspective. Once the technique is mastered so it is undetectable to the customer, conversational hypnosis will help you seal more sales for you and your company.